Absolut Elyx Copper Pineapple

Elyx Pineapple

Once a luxury reserved for royals and aristocrats, the pineapple was the most generous welcome a host could offer their guests. In doing so, the pineapple became the International Symbol of Hospitality. Absolut Elyx is the luxury vodka brand by Absolut. We were asked to create an Out-of-Home ad that features the Elyx holiday packaging with the Pineapple drinking vessel. Typical holiday gifts bow in front of the new king of gifts - the Elyx Copper Pineapple.  Currently live in 12 cities to promote the first available sale of the Absolut Elyx Copper Pineapple, this OOH ad was shot by photographer Joanna McClure in NYC.